The authors analyzed the digital economy development in the context of active improvement and use of artificial intelligence technologies. They showed the AI potential for the transformation of public economic management models and civil turnover.

The authors analyzed the factors that have a primary impact on the AI in the R&D landscape in order to reduce the research period, increase their productivity, lower costs and create a competitive product. A comparative analysis of some AI models is presented, showing the sectoral specialization and practical effectiveness in R&D.

The article presents the dynamics of the global AI market in healthcare since 2020 and a forecast until 2027, including those of world regions and components. The effectiveness of implementing AI algorithms in healthcare is shown.

The article examines the conditions for the AI practical use in healthcare, emphasizing the basic aspects related to legislation, economic efficiency and personnel training.

The authors show the opportunities for the new direction in mechanics development based on the artificial intelligence methods introduced into the mathematical modeling of real physical processes and the specifics of their application.

The author gave an overview of the LLC «Savushkin Product» automation service projects in the field of AI implementing in production processes, due to which the company remains at the "digital" top of our country.

Modern international corporations actively integrate ESG (Environmental, Social, Governance) principles, which focus on environmental stewardship, social responsibility, and strong corporate governance. This approach supports not only sustainable growth and improved quality of life, but also the achievement of the 17 Sustainable Development Goals (SDGs), targeting rational use of natural resources, combating climate change, and ensuring equality. ESG implementation requires strategic planning, the adoption of software tools for data collection and reporting, and the use of digital technologies such as IoT and AI. Corporate social responsibility (CSR) is a core component of ESG and strengthens these efforts. The significance of the ESG approach lies in establishing a reputation as a responsible company, attracting investors and partners, and creating long-term competitiveness. Key tools include GRI and SASB standards, as well as software platforms like Salesforce Net Zero Cloud, Enablon, and Cority. ESG marketing, integrated into a company’s operations, highlights these principles and draws the attention of the public and clients. The article examines modern aspects and interrelations of sustainable development, ESG and marketing, and also offers the author's approach in the field of ESG marketing for long-term strategies for the successful development of organizations.

The article examines the approaches of different authors to the essence of the digital economy and digital transformation. The analysis showed that the introduction of ICT into all spheres of an individual's and society's life, the development of the knowledge economy, the redistribution of labor with an emphasis on the service sector, servitization, and the transformation of business models towards meeting growing needs as quickly as possible have led to the fact that the service sector is undergoing significant digital reconfiguration both vertically in the modern conditions of the global economy, and horizontally. Drastic transformations are taking place in the structure of people employed by industry in the economies of the world, fundamentally new electronic products and services are emerging, new links are being integrated into global value chains through the use of digital technologies and traditional components are disappearing. The definition of digital transformation of the service sector, approaches to quantitative and qualitative assessment are proposed, levels of digital transformation, effects for the state, business, consumers are highlighted. 

The article analyzes the state policy of the People's Republic of China on the development of research and innovation activities of institutions of higher education. The key principles of the higher education reform policy in the country are identified. The features of strategic initiatives for the development of leading national universities are identified. An assessment of the research activities of universities has been carried out. It is established that the implementation of initiatives in the field of higher education has expanded the opportunities and increased the role of universities in the national innovation system of China. Based on the results of the study, national approaches to increasing the potential of universities in the development of research and innovation activities are summarized. In the context of adapting the Chinese experience, recommendations have been developed to ensure the systematic development of the scientific and scientific-technical sphere of the Republic of Belarus in order to increase the competitiveness of the national economy.

The article substantiates the need to analyze the work of the economy before launching state measures to support it, reveals the importance of reliable information and the consequences of ignoring it using historical facts from the period of the USSR as an example. The history of the transition to a new type of planning and stimulation of the economy in the Soviet Union and the mistakes made in this process are considered. It is shown that for more than 30 years since the post-war reconstruction (mid-1950s) only attempts were made to speed up, which ultimately led to irreversible consequences. Since the topic of planning in the economy is becoming increasingly relevant, the Soviet experience is necessary for study in order to minimize the possible negative effects of such practices.

The author considers the factors that contribute to a person’s self-awareness as part of a unique national-cultural structure, the nation; shows the role of the country’s literary tradition and its historical memory in this process, as well as the fundamental core of such self-identification being the basis of the state’s national security.

It is shown how the works of researchers contribute to the qualitative renewal of the modern literary process, the establishment of continuity between the classical tradition and modern artistic and aesthetic searches, and serve to expand and recognize the most valuable achievements of the Belarusian artistic expression in the world.

The authors considered the problem of the surface and underground waters, as the problem of their state being vital for many countries. They also described the methods of wastewater treatment used in the world, the most advanced method of wastewater disinfection and its implementation in our country and abroad.

The article provides information on the work related to updating data on springs, reservoirs and watercourses within the catchment area of the largest river in Belarus within the boundaries of its two major administrative units

The article presents the structure of the international anatomical-therapeutic-chemical classification (ATC), in which 140 species of medicinal plants used as raw materials for the manufacture of drugs are registered. Their largest amount is associated with drugs (MP) affecting the digestive tract and metabolism, as well as for the treatment of diseases of the cardiovascular system, skin, respiratory system. The collection of the Central Botanical Garden of the National Academy of Sciences of Belarus is presented, which contains 1227 plant samples, the pharmacotherapeutic potential of which generally corresponds to the potential of plants of the world flora registered in the ATC system. Taxonomic specificity (dependence on the family) of therapeutic actions of medicinal plants has been established, which makes it possible to more purposefully identify their biologically active substances.