Information and analytical content marketing tools
https://doi.org/10.29235/1818-9857-2021-1-58-64
Abstract
The wide popularity of content marketing among commercial organizations, growing competition between them for of target audience requires more rigorous planning and evaluation of the results of its implementation. As this tool is a part of Internet marketing, informational and analytical resources from leading developers in web analytics can be used for these purposes. But they also compete with each other to attract leads from professional marketers. This article provides guidelines on how the most relevant information platforms that meet the goals of content marketing can be chosen.
About the Authors
O. Grinko
Белорусский государственный экономический университет
Belarus
Belarus
V. Golik
Белорусский государственный экономический университет
Belarus
Belarus
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Review
For citations:
Grinko O., Golik V. Information and analytical content marketing tools. Science and Innovations. 2021;(1):58-64. (In Russ.) https://doi.org/10.29235/1818-9857-2021-1-58-64
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