Aspects of sustainable development, ESG and marketing

Abstract

Modern international corporations actively integrate ESG (Environmental, Social, Governance) principles, which focus on environmental stewardship, social responsibility, and strong corporate governance. This approach supports not only sustainable growth and improved quality of life, but also the achievement of the 17 Sustainable Development Goals (SDGs), targeting rational use of natural resources, combating climate change, and ensuring equality. ESG implementation requires strategic planning, the adoption of software tools for data collection and reporting, and the use of digital technologies such as IoT and AI. Corporate social responsibility (CSR) is a core component of ESG and strengthens these efforts. The significance of the ESG approach lies in establishing a reputation as a responsible company, attracting investors and partners, and creating long-term competitiveness. Key tools include GRI and SASB standards, as well as software platforms like Salesforce Net Zero Cloud, Enablon, and Cority. ESG marketing, integrated into a company’s operations, highlights these principles and draws the attention of the public and clients. The article examines modern aspects and interrelations of sustainable development, ESG and marketing, and also offers the author's approach in the field of ESG marketing for long-term strategies for the successful development of organizations.