Behavioral economics concepts in marketing
https://doi.org/10.29235/1818-9857-2022-3-53-59
Abstract
Possible ways of using the concepts of behavioral economics in marketing activities are formulated. A classification of 11 most important concepts has been developed, for each of them recom mendations on possible use in marketing are proposed. The final conclusion is made about the need for further integration of the provisions of behavioral economics and marketing theory.
About the Authors
V. Dershen
БГУИР
Belarus
Belarus
Victoria Dershen
U. Parkhimenka
БГУИР
Belarus
Belarus
Uladzimir Parkhimenka
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Review
For citations:
Dershen V., Parkhimenka U. Behavioral economics concepts in marketing. Science and Innovations. 2022;(3):53-59. (In Russ.) https://doi.org/10.29235/1818-9857-2022-3-53-59
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