|Generate QR code
Open Access
Subscription Access
Marketing strategies and technologies of Belarusian leading companies
https://doi.org/10.29235/1818-9857-2023-10-44-48
Abstract
The article contains the results of marketing research of foreign and Belarusian companies regarding the use of various tools and technologies to achieve marketing goals and solve relevant problems. The main trends in marketing strategies and tactics, features of the distribution of budgets and efforts are described. The features of the approach of leading companies to marketing are highlighted, the importance of individual tools for promoting goods and services is noted.
References
1. Marketing Technology Landscape 2022 // https://chiefmartec.com/2022/05/marketing-technology-landscape-2022-search-9932-solutions-on-martechmap-com.
2. The State of Marketing Budget and Strategy 2022 // https://www.gartner.com/en/marketing/research/annual-cmo-spend-survey-research.
3. The 2022 ROI Report // https://www.nielsen.com/insights/2022/roi-report.
4. Digital trends. Experience Index // https://business.adobe.com/resources/sdk/digital-trends-report.html?faas_unique_submission_id=1876C2FC-3957–633CA171-CFBE384D231A&poi=3289.
5. Давыденко Е.А., Себало М.Г. Изменение тенденций потребительского поведения // Бренд-менеджмент. 2022. №2 (113). С. 108–116.
6. Digital trends // https://business.adobe.com/resources/sdk/digital-trendsreport.html?faas_unique_submission_id=3A9CEA4B-91D2–9CB8–367FF553B127FF7F.
Review
For citations:
Razumova S. Marketing strategies and technologies of Belarusian leading companies. Science and Innovations. 2023;1(10):44-48. (In Russ.) https://doi.org/10.29235/1818-9857-2023-10-44-48
Views: 157
Email this article 