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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">innosfera</journal-id><journal-title-group><journal-title xml:lang="ru">Наука и инновации</journal-title><trans-title-group xml:lang="en"><trans-title>Science and Innovations</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1818-9857</issn><issn pub-type="epub">2412-9372</issn><publisher><publisher-name>Издательский дом «Белорусская наука»</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">innosfera-634</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>INVENTA MATHEMATICORUM</subject></subj-group></article-categories><title-group><article-title>Без формул о математическом моделировании в теории потребления</article-title><trans-title-group xml:lang="en"><trans-title>Without formulas on mathematical modeling in consumption theory</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Гороховик</surname><given-names>В.</given-names></name><name name-style="western" xml:lang="en"><surname>Gorokhovik</surname><given-names>V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Валентин Гороховик, главный научный сотрудник отдела нелинейного и стохастического анализа Института математики НАН Беларуси, член-корреспондент</p></bio><bio xml:lang="en"><p>Valentin Gorokhovik </p></bio><xref ref-type="aff" rid="aff-1"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Институт математики НАН Беларуси</institution><country>Belarus</country></aff><pub-date pub-type="collection"><year>2024</year></pub-date><pub-date pub-type="epub"><day>25</day><month>07</month><year>2024</year></pub-date><volume>0</volume><issue>6</issue><fpage>66</fpage><lpage>71</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Издательский дом «Белорусская наука», 2024</copyright-statement><copyright-year>2024</copyright-year><copyright-holder xml:lang="ru">Издательский дом «Белорусская наука»</copyright-holder><copyright-holder xml:lang="en">Издательский дом «Белорусская наука»</copyright-holder><license xlink:href="https://innosfera.belnauka.by/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://innosfera.belnauka.by/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://innosfera.belnauka.by/jour/article/view/634">https://innosfera.belnauka.by/jour/article/view/634</self-uri><abstract><p>Статья в рамках совместного проекта с Институтом математики НАН Беларуси, в которой доступно излагается суть механизмов и факторов, влияющих на формирование потребительских предпочтений на рынке товаров и услуг.</p></abstract><trans-abstract xml:lang="en"><p>The article is written in the framework of a joint project with the Institute of Mathematics of the National Academy of Sciences of Belarus, which presents the essence of mechanisms and factors that influence the formation of consumer preferences in the market of goods and services.</p></trans-abstract></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Джейли Дж.А., Рене Ф.Дж. 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