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<article article-type="research-article" dtd-version="1.3" xmlns:mml="http://www.w3.org/1998/Math/MathML" xmlns:xlink="http://www.w3.org/1999/xlink" xmlns:xsi="http://www.w3.org/2001/XMLSchema-instance" xml:lang="ru"><front><journal-meta><journal-id journal-id-type="publisher-id">innosfera</journal-id><journal-title-group><journal-title xml:lang="ru">Наука и инновации</journal-title><trans-title-group xml:lang="en"><trans-title>Science and Innovations</trans-title></trans-title-group></journal-title-group><issn pub-type="ppub">1818-9857</issn><issn pub-type="epub">2412-9372</issn><publisher><publisher-name>Издательский дом «Белорусская наука»</publisher-name></publisher></journal-meta><article-meta><article-id custom-type="elpub" pub-id-type="custom">innosfera-11</article-id><article-categories><subj-group subj-group-type="heading"><subject>Research Article</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="ru"><subject>ЦИФРОВАЯ ПЕРСПЕКТИВА</subject></subj-group><subj-group subj-group-type="section-heading" xml:lang="en"><subject>DIGITAL PERSPECTIVE</subject></subj-group></article-categories><title-group><article-title>Инновационная бесприоритетная маркетинговая платформа для белорусского бизнеса и экономики</article-title><trans-title-group xml:lang="en"><trans-title>Innovative nonpreemptive marketing platform for Belarusian business and economics</trans-title></trans-title-group></title-group><contrib-group><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Саверченко</surname><given-names>В.</given-names></name><name name-style="western" xml:lang="en"><surname>Saverchenko</surname><given-names>V.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Виктор Саверченко, научный сотрудник, кандидат физико-математических наук</p><p> </p></bio><bio xml:lang="en"><p>Victor Saverchenko</p></bio><xref ref-type="aff" rid="aff-1"/></contrib><contrib contrib-type="author" corresp="yes"><name-alternatives><name name-style="eastern" xml:lang="ru"><surname>Мовчан</surname><given-names>А.</given-names></name><name name-style="western" xml:lang="en"><surname>Movchan</surname><given-names>A.</given-names></name></name-alternatives><bio xml:lang="ru"><p>Александр Мовчан, инженер по сопровождению</p></bio><bio xml:lang="en"><p>Alexander Movchan </p></bio><xref ref-type="aff" rid="aff-2"/></contrib></contrib-group><aff xml:lang="ru" id="aff-1"><institution>Институт тепло- и массообмена им. А.В. Лыкова</institution><country>Belarus</country></aff><aff xml:lang="ru" id="aff-2"><institution>ОАО «Сбербанк»</institution><country>Belarus</country></aff><pub-date pub-type="collection"><year>2022</year></pub-date><pub-date pub-type="epub"><day>20</day><month>04</month><year>2022</year></pub-date><volume>0</volume><issue>4</issue><fpage>41</fpage><lpage>44</lpage><permissions><copyright-statement>Copyright &amp;#x00A9; Издательский дом «Белорусская наука», 2022</copyright-statement><copyright-year>2022</copyright-year><copyright-holder xml:lang="ru">Издательский дом «Белорусская наука»</copyright-holder><copyright-holder xml:lang="en">Издательский дом «Белорусская наука»</copyright-holder><license xlink:href="https://innosfera.belnauka.by/jour/about/submissions#copyrightNotice" xlink:type="simple"><license-p>https://innosfera.belnauka.by/jour/about/submissions#copyrightNotice</license-p></license></permissions><self-uri xlink:href="https://innosfera.belnauka.by/jour/article/view/11">https://innosfera.belnauka.by/jour/article/view/11</self-uri><abstract><p>Представлена инновационная разработка бесприоритетной маркетинговой платформы для бизнеса, анализируется ее влияние на экономику страны.</p></abstract><trans-abstract xml:lang="en"><p>The authors present the innovative nonpreemptive marketing platform developed for Belarus’ business and analyze its influence on the national economy.</p></trans-abstract></article-meta></front><back><ref-list><title>References</title><ref id="cit1"><label>1</label><citation-alternatives><mixed-citation xml:lang="ru">Overby H. 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